French mobile network, SFR is to start offering SIM cards made from biodegradable plant-based plastic - sourced from Gemalto.
The bio-sourced SIM card is made from a new renewable material derived from corn, sugarcane or potato starch. This material is easily recyclable and compostable through small scale industrial units and reduces the global ecological footprint of the production process.
This program is the first trial of bio-sourced cards in the world.
"Gemalto and SFR share the same vision in bringing to the market new innovative products that respect the environment," said Philippe Vallée, Executive Vice President, Telecommunication Business Unit, Gemalto. "The efforts toward sustainable practices and products are part of Gemalto's overall belief in being a responsible global corporate citizen."
In spring 2010, SFR will begin the distribution of bio-sourced SIM cards to its customers (via replacement SIMs for defective, lost or stolen cards or in order to access new services).
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